Sponsoring Asia Biggest Poker Tournament Renesola Aims for 200% LED Lighting Sales Growth

Sponsoring Asia Biggest Poker Tournament Renesola Aims for 200% LED Lighting Sales Growth

The lighting company from Shanghai, PT Renesola Clean Energy (Renesola Indonesia) is eyeing the growth of LED lamp sales volume by 200% this year.

Renesola also targets the market share of LED lighting used in Indonesia by 5% in 2019, or higher compared to market share throughout 2018 which is a 3% level equivalent to 120 million units. PT Renesola Indonesia’s Country Director, Noor Miftah Bakry, wrote that the targeted target was optimistic during increasingly tight business competition

The company has prepared as many strategies as possible to reach the target. Namely working on the business collaboration with PT Pixel Perdana Jaya (Pixel), which was appointed by the TP Vision as Philips sole LED TV agent in Indonesia. The period of cooperation is agreed to around one year.

Collaboration between the two entities, said Miftah, was carried out in two collaboration formats, namely one to exchange information about the availability of each product in the market, and secondly related to promotion financing.

“For example, in one shop, there is a Philip TV, but it hasn’t taken Renesola’s lamp yet, so Pixel will say that our lights can enter, and vice versa. While the promotion will be borne together with two parties [joint promotion] proportionally, “he said through a press release, Tuesday (02/19/2019).

Besides, products imported from China since two years later, are committed to continuously improving product variants. Currently LED Renesola has 32 product variants sold in Indonesia and is targeted to be 47 products by mid-2019.

“The different strategy we are doing is to expand market coverage to all of Indonesia, especially in the districts that have not yet been reached, namely NTT, NTB and Papua,” he said.

Likewise, the product segment will be expanded not only on premium LEDs but also presenting middle-lower segment products at low prices.

Meanwhile, to strengthen its existence in Indonesia, Renesola said that the acquisition of PT Sahabat Utama Indonesia (SUI) was a freight & forwarder and transporter company. With this corporate action, Renesola wants to have full control at the logistics level, which is an end to end process since the products are issued from the Renesola factory in China until the products are in the hands of customers.

As for dealing with expansion, Miftah wrote that it plans to bring the Renesola solar industry business to Indonesia. This step is realized by introducing Solar PV products and their derivatives, inverters, chargers and other products related to Solar PV (Photo Voltaic) and its components shortly.

“Our target market, in addition to the Solar Power Plant (PLTS), is the Building Integrated Solar PV (Rooftop Solar PV), Solar Street Lighting, and the Solar Home System. We also target some solar PV producers to be able to use the Renesola Solar Panel component, “he said.

For PV modules, this company will work on a local assembly with some parties who have experience and competence in this field, with a target of reaching a minimum of 40% of local content. “We are currently working on negotiations with at least four local assembly companies,” he added.

For the record, according to information from the International Renewable Energy Agency (IRENA), renewable energy in Indonesia only has a contribution of 14.5% of the total installed energy capacity of 57.6 GW. Solar alone provides insufficient grants from 1% of the total installed energy capacity.

The government intends to convert 23% of the total energy supply into renewable energy up to 23% in 2025 and then 31% in 2050. This plan is to support the Paris Climate Agreement. “With the development in the future industry such as diesel fuel, Renesola aspires to become a relevant company in the future,” he said.

Sponsoring One of The Biggest Poker Tournament in Asia

Renesola is taking a huge step this year. Sponsoring one of the biggest Poker Tournament in Asia, they sure soar higher and higher every single year. The tournament itself is limited to only Texas Holdem Poker. In collaboration with sbobet – one of the biggest online casino in Asia – giving the biggest prize pool in entire Asia for Card Tournament. This event claimed as one of the Most Favourite Asian Poker Tournament.

They said in the next few years, this kind of events would keep appearing more and more throughout the year. This kind of investment said to be worth all of it since Poker Online is getting really big in Asia nowadays. The collaboration will expand, embracing more Local Game and Host. The tournament itself is not going around Poker and other Cards Game. Eventually, every single popular game in Online Betting industry will undergo a massive growth and keep getting bigger. What is the next Tournament in Line? Keep in touch and be updated!

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